Build an accessible tier
Give new or casual viewers something visible they can earn in one stream: a sound, short TTS, emote moment, or quick on-screen action.
Twitch creator tool
How much should Channel Point rewards cost?
Price rewards around the time they take to earn, not a random big number. Enter your stream schedule to get a useful starting range and practical feedback.
Free to use No sign-in Built for custom rewards
Free pricing tool
Price your Channel Point reward
Enter your schedule and what the reward does. You will see how long it takes to earn and whether the price matches your goal.
points
5050,000+
Suggested starting range
1,750–3,500points
More frequentYour price: 2,500More rare
This price is in a practical starting range
It matches the reachability and impact you selected. Test it for three streams, then adjust using actual redemption frequency.
A regular viewer needs about
11.4watch hours
to earn 2,500 points at Twitch's average earning rate.
- Regular viewer
- 2.8 streams
- Subscriber
- 5.7 hours
About 0.9 weeks
Earns points at 2×
Pro tip for this reward
A 5–15 minute cooldown is a sensible test when several redemptions could pile up.
The range is an opinionated starting point, not an official Twitch recommendation. Your community's actual behavior is the best signal.
The earning-rate math uses Twitch's published average of 220 points per hour and double points for subscribers. Bonuses can make individual viewers earn faster. See Twitch's Channel Points guidance.
The simple formula
Start with watch time
Twitch says the average viewer earns 220 points per hour and subscribers earn 440. That gives you a concrete baseline:
target watch hours × 220 = starting cost
Then adjust for how much the reward interrupts the stream, how much work it creates, and how scarce you want it to feel.
What common prices really mean
Watch time before bonuses or streaks
| Reward cost | Regular viewer | Subscriber |
|---|---|---|
| 250 points | 1.1 hours | 0.6 hours |
| 500 points | 2.3 hours | 1.1 hours |
| 1,000 points | 4.5 hours | 2.3 hours |
| 2,500 points | 11.4 hours | 5.7 hours |
| 5,000 points | 22.7 hours | 11.4 hours |
| 10,000 points | 45.5 hours | 22.7 hours |
| 25,000 points | 113.6 hours | 56.8 hours |
Pricing that survives a real stream
Price for impact, then protect the stream
A high price alone does not fix a reward that can derail a broadcast. Use the cost to set reachability, then use Twitch's cooldown and redemption limits to control bursts.
Limit disruptive rewards
Game changes, long interruptions, and manual requests need cooldowns or per-stream limits. Scarcity is clearer than an enormous price alone.
Review after three streams
Track whether the reward never fires, feels healthy, or becomes exhausting. Change one variable at a time so you know what helped.
Twitch lets creators combine a cooldown with per-stream and per-user redemption limits. Its current creator guide lists cooldowns from one minute to seven days. Use those controls for operational safety, not just scarcity.
Quick answers
Channel Point pricing FAQ
How much should a Twitch Channel Point reward cost?
Start with how many watch hours or streams you want the reward to take. Twitch says an average viewer earns 220 points per hour, so multiply your target watch hours by 220, then adjust for the reward's impact and scarcity.
How fast do viewers earn Twitch Channel Points?
Twitch says an average viewer earns about 220 Channel Points per hour, while subscribers earn double points. Bonuses and other viewer activity can make actual totals vary.
Should I raise the cost or add a cooldown?
Use price to control how long a reward takes to earn. Use cooldowns and per-stream or per-user limits to prevent several redemptions from disrupting one broadcast. High-effort rewards often need both.
When should I change my reward price?
Test a new price for at least three typical streams. Lower it if the reward never gets close to being redeemed, or raise it and add limits if it fires so often that it hurts the stream.
Add TTS, sounds, and videos to your rewards
Creati's Bot connects custom Twitch Channel Point rewards to interactive alerts your viewers can see and hear on stream.